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Strategic planning in tourism
Ushakov D.S. Strategic planning in tourism - Rostov-on-Don, Phoenix. 2007
Abstract
Reflects the main features of the implementation of the strategic approach to management of the tourism industry and tourism business. We consider the conceptual apparatus strategic planning, especially the formation of the tourism development strategy for the region, strategic planning for the tourism industry as the regulatory function of state power, a set of functional strategies for the tourism business, strategic planning as a function of tourist management, business planning as a kind of strategic activity in tourism. A practical material, a complex problem situations (cases).
For students enrolled in the specialty «Service and tourism», of the tourism industry, everybody interested in the problems of implementing a strategic approach to tourism.
Contents
CHAPTER 1 THE MEANING AND CONTENT OF THE STRATEGIC PLANNING IN THE TOURISM INDUSTRY
1.1 THE STRATEGIC AND TACTICAL PLANNING IN TOURISM
1.2 PROCEDURE STRATEGIROVANIYA IN TOURISM
1.3 PRINCIPLES OF STRATEGIC PLANNING IN TOURISM
1.4 METHODS AND STRATEGIC PLANNING IN TOURISM
CHAPTER 2 STRATEGIC PLANNING OF TOURISM IN THE STATE AND REGIONAL LEVELS
2.1 TOURISM MARKET AS AN OBJECT OF REGULATORY AND STRATEGIC PLANNING
2.2 FUNDAMENTALS OF STRATEGIC PLANNING TOURISM DEVELOPMENT
2.3 ASSESSMENT OF POTENTIAL TOURISM AREAS
2.4. ASSESSMENT OF TERRITORIAL DEVELOPMENT TOURISM
2.5 RISK ANALYSIS OF DEVELOPMENT OF TOURISM IN MANAGED AREAS
2.6 ASSESSMENT OF MARKETS AND MARKETING SALES TERRITORY
2.7 COMPETITIVE ANALYSIS OF REGIONAL TOURISM PRODUCTION
2.8 SOCIO-ECONOMIC IMPLICATIONS OF TOURISM DEVELOPMENT IN THE ADMINISTERED TERRITORIES
2.9 STRATEGIES FOR DEVELOPMENT OF TOURISM AND CONDITIONS ENTRY THEIR IMPLEMENTATION
2.10 STRATEGIC PLANNING’S ORGANIZATION OF TOURISM AND TOURISM ACTIVITIES IN RUSSIA
2.11 SOCIAL POLICY IN THE STATE OF TOURISM
CHAPTER 3 STRATEGIC PLANNING AT THE LEVEL OF TOURISM ENTERPRISES
3.1 CHARACTERISTICS OF THE STRATEGIC PLANNING AS A FUNCTION MANAGEMENT IN THE TOURIST COMPANY
3.2 PHASES OF THE DEVELOPMENT STRATEGY OF TOURISM
CHAPTER 4
BUSINESS PLANNING IN TOURISM
REFERENCES