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Government managment in the tourism industry (in collab. with Chestnikova V.) - Moscow, Knorus, 2009. - 310 p.
Abstract:
The proposed work reviewed by the tourist market as part of the national economic system and the object of government regulation, are particularly the mechanism of state regulation of the sphere of tourism services, including licensing, standardization and certification, the foreign investment. Focuses on the incentive effects of state for tourism industry as a result of the state marketing programs, the prospects for self-tour. Individual chapters define the structure of the tourism administration of Russia, directions and instruments of state control in the tourism sector.
The publication can be recommended for students enrolled in the specialty «socio-cultural service and tourism» as a tool to study such subjects as «Organization accommodation», «Tourist formalities», «Fundamentals of the hospitality industry», «Transportation in Tourism», « Standardization and certification of tourist activity », special« State regulation of tourism in Russia », as well as all interested in the problems of modern tourism.
Contents
Introduction
CHAPTER 1
Tourist market and tourism as an object STATE CONTROL
1.1 Tourism as a kind of human activity and commercial activity
1.2. Socio-economic impacts of tourism development
1.3. The tourist industry as a sector of the economy
1.4. The structure of the modern tourism industry
1.5 TOUR OPERATORS AND THEIR ROLES
1.6 Travel As a subject of tourism market
1.7 Tourism accommodation
CHAPTER 2
CHARACTERISTICS OF THE MECHANISM OF REGULATION OF TRAVEL SERVICES
2.1. Legislative base of Russian tourism
2.2. Directions and instruments of state regulation of tourism market
2.3. The licensing of tourist enterprises in Russia
2.4. Standardization and certification of tourist services
2.5. Standardizing the agency
2.6. State regulation of foreign investment of the national tourism industry
CHAPTER 3
MARKETING MANAGEMENT TOOLS IN STATE TOURISM MARKET
3.1 The content and purpose of the state tourism marketing
3.2. The use of branding in the promotion of the national tourist product
3.3. Foreign experience of state tourism marketing
CHAPTER 4
Governance structures of tourist activities in the Russian Federation
4.1 Basics of government of Russian Federation
4.2 The historical stages of forming the structure of state regulatory bodies of Tourism (Tourism Administration)
4.3 Regulation of activities in the field of tourism at the level of the subject of the Federation
4.4. The state strategy of tourism development in Russia
CHAPTER 5
SELF-REGULATION OF TOURISM MARKET AND ITS FUTURE IN RUSSIA
CHAPTER 6
STATE CONTROL OF TOURIST ACTIVITY
6.1 Passport Russian Federation
6.2 Visa and immigration control in Russia
6.3. Customs control in the Russian tourism
6.4. Currency formalities of domestic tourism
6.5. State control of passenger air transportation
6.6. State regulation of passenger transportation by rail
6.7. State control in the sphere of passenger motor transportation
6.8. The legal basis of the carriage of passengers by water and domestic and international cruise programs
Conclusion