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The innovations in tourism and service spheres (in collab. with Malakhova N.) - Rostov-on-Don, Mart, 2008. - 250 p.
In the grant innovations as integral a component of modern business are characterised, techniques of stimulation of innovative activity, a problem of introduction of innovative technologies in corporations and branch are considered.
Is standard-legal maintenance of tourism, automation and information of tourist branch are analyzed on a subject инноватики separate spheres of tourist activity, such as tourist manufacture, tourist marketing, corporate interactions in tourism sphere; the basic directions, tools, consequences of innovative processes in tourism are considered.
It is recommended for the students trained on a speciality «welfare service and tourism», for workers of the tourist industry, for everything, the interested a problematics of modern tourist industry.
The book maintenance
CHAPTER 1. THE THEORY OF INNOVATIONS
1.1 INNOVATION - CONCEPT, FUNCTIONS, THE ROLE IN THE MODERN WORLD
1.2. THE SCIENCE ABOUT INNOVATIONS
1.3. INNOVATION LIFE CYCLE
1.4. KINDS AND TYPES OF INNOVATIONS
CHAPTER 2. FEATURES OF INTRODUCTION AND DISTRIBUTION OF INNOVATIONS
2.1 MECHANISMS OF DISTRIBUTION OF INNOVATIONS
2.2. INNOVATIVE CONFLICTS AND POSSIBILITIES OF THEIR PERMISSION
CHAPTER 3. THE FACTORS INFLUENCING SUCCESS OF INNOVATIVE PROCESSES
3.1 INNOVATIVE POTENTIAL OF THE PERSON
3.2. INNOVATIVE POTENTIAL OF GROUP
3.3. INNOVATIVE ACTIVITY OF THE ORGANIZATION
3.4. INNOVATIVE CULTURE OF THE SOCIETY
CHAPTER 4. TECHNIQUES OF ACTIVIZATION OF INNOVATIVE PROCESS
4.1 METHODS OF ACTIVIZATION OF CREATIVE THINKING
4.2. STIMULATION OF INNOVATIVE ACTIVITY IN THE ORGANIZATION
CHAPTER 5. THE BASIC MODELS OF INNOVATIVE ACTIVITY
5.1 FOREIGN MODELS OF INNOVATIVE ACTIVITY
5.2. THE STATE ROLE IN VARIOUS MODELS OF INNOVATIVE PROCESS
5.3. THE ORGANIZATION OF INNOVATIVE ACTIVITY IN RUSSIA
CHAPTER 6
INNOVATIONS IN THE COURSE OF MANUFACTURE OF THE TOURIST PRODUCT
6.1. BASES OF TOURIST MANUFACTURE
6.2. HISTORICAL FORMS AND THE REASONS OF GLOBAL TENDENCIES IN THE WORLD TOURIST MARKET
6.3. TRANSNATIONALIZATION OF PROCESS OF TOURIST MANUFACTURE AS THE MODERN LINE IN THE WORLD TOURIST MARKET
CHAPTER 7
TECHNOLOGICAL PROGRESS AS THE FACTOR OF INNOVATIONS IN TOURIST BUSINESS
7.1 AUTOMATION AND VIRTUALIZATION AS CHARACTERISTICS OF TOURIST CORPORATIONS OF NEW GENERATION
7.2. THE BASIC DIRECTIONS OF AUTOMATION AND ВИРТУАЛИЗАЦИИ MODERN TOURIST BUSINESS
CHAPTER 8
INNOVATIONS IN STRUCTURE AND THE INTERNAL ENVIRONMENT OF MODERN TRAVEL AGENCY
8.1 MODERN TRANSFORMATIONS OF ORGANIZATIONAL STRUCTURE OF TRAVEL AGENCY AND CORPORATE CONTROL SYSTEMS OF THE PERSONNEL
8.2 INNOVATIVE MODEL OF ORGANIZATIONAL STRUCTURE OF TOURIST CORPORATION
8.3. TOURIST CORPORATION AS NETWORK STRUCTURE
8.4. STRATEGIC COOPERATION WITHIN THE LIMITS OF TOURIST MANUFACTURE
CHAPTER 9
INNOVATIONS IN SPHERE OF STATE REGULATION TOURIST MARKET
9.1 DIRECTIONS OF STATE REGULATION OF THE TOURIST MARKET
9.2. INNOVATIONS IN SPHERE OF STATE REGULATION AND SELF-REGULATION OF THE TOURIST MARKET
CHAPTER 10
LEGAL INNOVATIONS AND DOMESTIC TOURIST BUSINESS
CHAPTER 11
INNOVATIONS IN MARKETING SPHERE
11.1THE MAINTENANCE AND THE MARKETING PURPOSES IN TOURISM SPHERE
11.2 BRANDING AS THE INNOVATIVE TOOL OF ADVANCEMENT OF THE TOURIST PRODUCT